Wonderstruck is a women's fragrance from Elizabeth Arden. Endorsed by country singer Taylor Swift, it took its name from Swift's song "Enchanted", which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".
It was released in the US in October 2011. Together with Justin Bieber's Someday, it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent.
Swift has released a spin-off fragrance, Wonderstruck Enchanted, in the US in September 2012.